What does a web designer do
A web designer not only designs and packages products beautifully, but also analyzes user behavior. What else? More?
A web designer relies on the wishes of the audience, designing sites and applications to help users do what they want – for example, buy a product, get news, or chat with friends. He is the true guide of the client in the complex world of business.
There are several ways to understand web design: the first is to walk the path of a researcher on your own, reading literature and watching webinars; the second is to sign up for the course where the entire program has already been thought out for you by experienced and practicing teachers.
A designer is not only an artist
Design is about the balance of beauty, logic and possibilities. The web designer has to make the project look beautiful, but this is only one of his tasks. First of all, he is a designer and analyst who creates simple and understandable products based on the analysis of user behavior.
The word “design” now means not how the site looks, but how it works and how easy it is for users to achieve their goal. Creativity and art in decoration faded into the background. For business tasks, a web designer works in such a way as to attract the attention of a visitor, to interest and convey the necessary information.
Essential skills web designer besides design
- Internet marketing and analytics to analyze data about the needs and desires of users, to know how advertising works and why create a website at all.
- Negotiations to communicate with customers and colleagues.
- Text writing and editing, because text and design are inextricably linked.
- Psychology to be able to put yourself in the shoes of the site visitor and understand what is important to him.
- Layout and frontend development to know how a layout drawn in the program is turned into a working website.
- Other areas of design include illustration, graphic design, animation, and interactive banner creation.
- What does a web designer do
- A web designer draws layouts for landing pages, websites for companies, online stores, and also designs interfaces for online services and applications. Other things he can do: create templates for email newsletters, design and draw Internet banners.
The designer’s workflow looks like this:
- The designer receives data from the customer – why the site is needed, how it will work, which users will visit it. A good option if the customer knows exactly what is needed. But this is not always the case, so the designer must ask questions and get answers himself. The designer writes the task, site requirements and answers to questions in the brief.
- A web designer creates sketches or prototypes of the future site: on paper or in special programs. Prototypes are more like diagrams, which indicate the location of the main elements on the pages of the site.
- Based on the prototypes, the designer draws a color layout. Here you can already work on color combinations, add animation.
- The designer gives the finished layout to the customer or developers who will transfer it to the site.
- Important! The prototype is easier to modify than the drawn layout, so structure and positioning issues are decided at the prototyping stage.
In which direction to develop a web designer
As the designer develops, he either delves into one of the areas of web design, or learns to work on the entire product, applying knowledge from different fields.
Here’s what a web designer can specialize in:
- UX / UI design – designing the appearance of sites and applications, taking into account the convenience for different users.
- UX, short for user experience, literally means user experience. Here, attention is paid to the user and what impression he gets from working with the interface, how he navigates through the pages, whether he achieves his goal and how difficult it is for him to do it.
- UI – user interface – means the appearance of the interface, its characteristics and design. The location, the size of the elements, and the color accents are important here. Because first of all, you need to make the design user-friendly.
- UX and UI are two directions, but the line between them is gradually blurring, so specialists are increasingly combining both names and writing UX / UI.
Interface designers don’t just design regular websites; they are working on the appearance of Internet services, mobile applications, computer programs.
Creation of micro-interactions and motion design. Microinteractions are short animations on a website or in applications that occur in response to user actions.
Branding and logo creation. In addition to a good website, companies are asked to create a logo and corporate identity. To work in this direction requires creativity and rice skills.
Some designers become analysts, run A / B tests on finished products, interview users, and ask customers questions to make the product better.
Product designers don’t specialize in a specific area, but try to learn about everything. They work on the product as a whole, test ideas and hypotheses, prototype, design, and gather opinions.
Web design is constantly changing, new directions and technologies appear every year.
A designer needs to constantly update his knowledge – to look at what is in demand now, what technologies have appeared, and also to understand several related areas in order to create modern products. Therefore, a designer is not only an artist, but also an analyst, designer, subtle psychologist.